Ronaldonomics
How Cristiano Ronaldo is Pimping Saudi Soccer’s Image While Consolidating his Own
Published in
6 min readFeb 27, 2023
Fresh Demand
Before Cristiano Ronaldo (CR7) arrived in Riyadh in early January 2023, few people in the Western world knew about the Saudi Professional League. It was a national league with huge popularity in Arab countries but with little exposure in the rest of the…